The future of outdoor avertising
Click here to watch the video.
Fucking ingenious! This concept ad was created for Aussie streetwear brand WeSC (they also have some pretty sick headphones). Designed by students from the school Hyper Island, the display lets online users upload their own video, choose a background and the city they want to showcase it in. The interactive display activates and reacts to people walking by.
This is the perfect example of taking a simple and slightly old idea and turning it into something fantastically brilliant and new.
I like that they used Kiara by Bonobo for the soundtrack too. I love this so much that I’m going out and getting a pair of WeSC headphones.